Ritual Image Design

When designing for the Web, how important is it to begin with a brilliant idea for a web-site? Can a quality site be built if the underlying concept is weak? And what happens to a brilliant idea if its execution is less-than amazing?

Many hold that execution is a secondory factor to the concept. I believe the opposite argument can be made – it’s not a great idea that counts most, but great execution.

Now don’t get me wrong – there has to be an idea in there somewhere. As designers we can’t go about designing without a plan. It is vital to have a concept to rally around as we craft our designs. But the notion that great work requires a completely unique, brilliant concept every time is, I believe, misguided.

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~ by ritimg on August 15, 2008.

Smashing Magazine